90-day business plan

How To Create a 90-Day Business Plan in 2020

90-day business plan

A 90-day business plan is probably the most underrated action plan you could have in your business. 

You’ve probably heard about it a few times, the truth is, if created and implemented in the right way, this plan can supercharge your business in 90 days.

Here’s why a 90-day plan is a good idea:

  1. 90 days is a big enough timeline for you to have sufficient time to reach your goals
  2. It is small enough to push to take consistent everyday action and keep you focused
  3. You can hit the reset button after 90 days
  4. You have enough time to test and validate (or let go of) a new idea

Before you start planning out your weeks and days, here are the questions you might want to answer:

Q1. What are the outcomes I am looking to accomplish at the end of these 90 days?

Q2. Are these in sync with my long term goals?

Q3.  What offer do I plan to launch in the 90 days?

Q4. Will I be promoting any other offer?


Now, let’s get into the steps of creating the plan

Step 1: Deciding and committing to your 90-day goals

The first step in this plan is to decide on your 90-day goals, and commit to them.

In terms of goals, you should choose no more than 3 to 5 goals that are outcome-based and tangible.

Also, make sure that your goals motivate you, rather than overwhelming you.

Some examples could be, gain 300 email subscribers, get 5 high-ticket clients, launch a $97 masterclass etc.


For the purpose of this post, let use the goal – gain 300 email subscribers.

90-day business plan

Step 2: Creating the 5 big action steps for each of your goals:


Now, it is time to break down each of your goals into 5 big action steps. Do this separately for each of your goals.

Let’s look at our example of gaining 300 email subscribers in the next 90 days.

The 5 Big action steps could be:

  1. Create a well-researched lead magnet
  2. Create the funnel structure and pages
  3. Drive Traffic to landing page
  4. Create a tripwire to convert subscribers to customers
  5. Create an email nurture sequence


Step 3: Creating 2-week action plans based on your 5 big action steps

Once you have decided on your 3 goals, and broken them down into 5 big action steps each, it is now time to break those 5 big action steps into 10 or less small action steps.


So for each goal, you will have 5X10 small action steps.

Let’s look at example here:

The Goal and the 5 big action steps are stated above.


Let’s try to break down the 1st big action step into multiple small action steps.

Big action step → Create a well-researched lead magnet


Small action steps for this could be as follows:

  1. Decide what to sell at the end of the funnel
  2. Research lead magnet topics based on competitors and using data on Buzzsumo
  3. Decide on lead magnet topic
  4. Decide on lead magnet format
  5. Choose the tools to use
  6. Draft an outline for the lead magnet
  7. Create detailed content
  8. Edit and format the lead magnet content
  9. Create graphics to use in the lead magnet
  10. Design and publish the lead magnet

As you can see in the example above, even though my big action step is to create a lead magnet, I am keeping my end goal of sales in mind.

This is key. Your goal will help you reach your sales numbers only if you keep your end goal in mind at each step. This will also help you provide more valuable content to your audience since by knowing where you want to take them, you will easily be able to create the content to help them get there.

If you decide to spend 2 weeks for each big action step, then you need to complete the 10 small action steps for each big action within those 2 weeks. 

YOU MIGHT LIKE THIS: How to create an automated funnel to grow your email list

So here’s how it will look like:

Goal 1: 

2 weeks for 1 Big Action Step

10 Weeks for 5 Big Action Steps

You have 2-3 weeks in those 90 days for emergencies

If you have 5 goals, you will need to complete the first big action step for each of those goals in those first 2 weeks. 

And that’s why, I would ask you to still to 3 goals, so you have more bandwidth and don’t get overwhelmed.

Remember, it is better to have 3 completed goals, rather than 5 incomplete goals.


At this stage, you should have you 3 Goals broken down into 5 big action steps each. 

And each of those 5 big action steps broken down into 10 or less small action steps, making it 3x5x10= 150 action steps over 12 weeks, which is around 12-15 action steps each week.


This makes it very easy to follow.

Step 4: Now let’s convert your small action steps into a daily plan

From the above step you know, that to get to 15 tasks in a week, you actually only need to do 2-3 a day.

If you can focus on only these tasks, you will not only be able to hit your goals, but also create assets and content that are very valuable to your audience.

Here are a few things to keep in mind:

1. Schedule at least 10 25-minute sessions during the week to work on your 90-day goals

This way, even if you have other things to work on, you will still get your action steps done for the week.

2.  Create themes for days to avoid switching between tasks (For example, Take client calls only on Wednesdays)

This really helps, especially if you are one of those people ( like me) who always have multiple tabs open on their desktop.

3. Have a buffer day to spend only on Learning

I tend to spend a lot of my time learning by going through courses, reading books etc. I have found it best if I am able to keep a buffer day once every couple of weeks to learn. This way, I don’t spend time learning every day and can focus on my action steps.


There you have it, a step by step 90-day business plan to not only plan but also take action.

What metrics are you tracking?

When you start working on a 90-day plan for your business, it is very important to track your numbers, because only then will you be able to identify the leaks in your business and know whether you are on track or not.

The three metrics that I like to track in my business are traffic, leads, and sales.

Once a week, I fill out my Excel spreadsheet that tracks all these metrics for me.

This exercise will also help you gauge whether or not you are spreading yourself too thin.

Meaning, are you focusing on too many different traffic sources and not enough on nurturing your leads? Or if you have a low conversion rate, maybe you need to work on converting leads to sales. You get my point.

So that’s it, there you have it – your 90-day business plan.

Do you have a 90-day plan for your business? Let me know in the comments!

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